Human Bean Franchise Owner, Maurice Torano, Wins Odessa Business Challenge

Human Bean Franchise Owner, Maurice Torano, wins Odessa Business Challenge award of $150,000.  Local business owners and entreprenuers competed for the award.  The purpose of the award was to either expand their current business or pursue a new business venture.  A total of $350,000 was given away to 3 local winners with Torano being the first place winner.  The Challenge is conducted by the Small Business Development Center at the University of Texas Permian Basin and is funded by the Odessa Development Corporation.

Torano with award check

Small Business Development Center (SBDC) Consultant, Bryan Bierwirth notes that, “The spirit of the challenge is to possibly give funding to entrepreneurs that have the drive and the know-how and that really want to boost the economy, start their own business and hire people but they just don’t have the funding to do it.  The judges narrow down to the very best that are ready now and have the highest chance of success, and those people get the funding they need and get to make their dreams come true right now.”

Torano, Human Bean Franchise Owner

Maurice Torano is the franchise owner of The Human Bean in Odessa.  He has been a franchise owner since 2017.  Since he was awarded the first prize of $150,000 in this challenge he has the funding and plans to expand his business into West Odessa, Midland and further.  Says Torano about what originally attracted him to the brand, “I always admired Human Bean but didn’t really know a whole lot about them.  Once I learned more, I realized that Human Bean matches my style and values so much better than the other franchises.”

Torano has a business background in commercial and residential real estate development.  When the bust came in 2006 and 2007, he found his way up to North Dakota and got a second chance at a career in the oil and gas world.  Torano managed large scale projects and supply chains for two major oil and gas service companies which is how he ended up in West Texas. Upon arriving in Midland-Odessa in late 2012, Torano notes, “I immediately noticed that there were only 2-3 Starbucks for a population of over 300,000 people!  That’s how it started.”

Bierworth of the SBDC says about the area, “The more diverse businesses that come to the city, the more sustainable the city will be when there is an oil bust.  Organic growth is really important because the City is reinvesting in entreprenuers rather than the hard task of trying to recruit businesses to come here.”

The Human Bean Franchise

The Human Bean franchise expects to continue with additional growth through approved franchisees like Torano throughout the nation. Moving forward, the brand will stay true to the successful operations on which The Human Bean was founded. With exceptional products, attractive and efficient facilities and a highly trained and qualified team, they have the tools needed to be the consumers’ brand of choice.  You can find a list of their locations on this map.  To learn more about becoming a Human Bean franchisee please visit the franchise website.

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